The following is an excerpt from Bruce Markusen’s amazing and vital book, “A baseball Dynasty: Charlie Finley’s Swingin’ A’s.
Reggie Jackson reported to spring training in 1972 replete with a fully grown mustache, the origins of which had begun to sprout during the 1971 American League Championship Series. To the surprise of his teammates, Jackson had used part of his off-season to allow the mustache reach a fuller bloom. In addition, Jackson bragged to teammates that he would not only wear the mustache, possibly a full beard, come Opening Day.
Such pronouncements would have hardly created a ripple in later years, when players would freely make bold fashion statements with mustaches and goatees, and routinely wear previously disdained accessories like earrings. But this was 1972, still a conservative time within the sport, in stark contrast to the rebellious attitudes of younger generations throughout the country. Given that no major league player had been documented wearing a mustache in the regular season since Wally Schang of the Philadelphia A’s in 1914, Jackson’s pronouncements made major news in 1972.
In the post Schang era, several players had donned mustaches during spring training, yet, in each case the player had shaved off the mustache by Opening Day, either by his own volition or because of a mandate from the team. After all, there existed an unwritten rule within the conservative sport, one that strongly frowned upon facial hair. In addition, several teams had more recently instituted their own formal policies (most notably the Cincinnati Reds in the 1960’s), policies that forbade their players from sporting facial hair.
Baseball’s conservative grooming standards , which had been in place for over 50 years, were now being threatened by one of the game’s most visible players. Not surprisingly, Jackson’s mustachioed look quickly garnered the attention of owner Charlie O. Finley and manager Dick Williams. “The story as I remember it,” says outfielder Mike Hegan, “was that Reggie came into spring training…with a mustache, and Charlie didn’t like it. So he told Dick to tell Reggie to shave it off. And Dick told Reggie to shave it off, and Reggie told Dick what to do. This got to be a real sticking point, and so I guess Charlie and Dick had a meeting and they said ‘well, Reggie’s an individual so maybe we can try some reverse psychology here.’ Charlie told a few other guys to start growing a mustache. Then (Finley figured that if) a couple of other guys did it, Reggie would shave his off, and you know, everything would be OK.
According to Sal Bando, Finley wanted to avoid having a direct confrontation with Jackson over the mustache. For one of the few times in his tenure as the A’s owner, Finley showed a preference for a subtle, more indirect approach. “Finley, to my knowledge,”says Bando, “did not want to go tell Reggie to shave it. So he thought it would be better to have us all grow mustaches. That way Reggie wouldn’t be an ‘individual’ anymore.”
Rollie Fingers, Catfish Hunter, Darold Knowles and Bob Locker followed Reggie’s lead, each sprouting their own mustache. Instead of making Jackson feel less individualistic, thus prompting him to adopt his previously clean-shaven look, the strategy had a reverse and unexpected affect on Charles Finley.
“Well, as it turned out, guys started growin’ ’em, and Charlie began to like it,” says Mike Hegan in recalling the origins of baseball’s “Mustache Gang.” Finley offered a cash incentive to any player who had successfully grown a mustache by Father’s Day. “So then we all had to grow mustaches,” says Hegan, “and that’s how all that started.” By the time we got to the (regular) season, almost everybody had mustaches.” Even the manager, Dick Williams, known for his military brush-cut and clan shaven look during his days in Boston, would join the facial brigade by growing a patchy, scraggly mustache of his own. Baseball’s long standing hairless trend had officially come to an end.